About

A playbook to help entrepreneurs launch their startups and get from 0 to 1 quicker. Avoid common mistakes and fast track your company to validation, traction, and your first sales.

The Founder Manual includes:

  • 13 chapters (and growing) on all aspects of running your company and being a founder, from setting up product analytics, to sales, to managing your mental state.

  • 50+ recommended resources for your startup

  • Monthly updates

Built by Alex, a founder of an EdTech company with a successful exit. The Founder Manual is the guide I wish was available when I was running my startup.

It was years into my startup journey that I realized I was using the wrong tools to measure product-market fit. It was years into my journey that sales weren't converting because I didn't know how to properly conduct sales calls.

There are countless other mistakes I made as a first-time founder, despite continually talking to other founders, advisors, and experts.

The right advice can change your company's trajectory. That's why I created The Founder Manual, to help other founders avoid losing months of time heading down the wrong path on different areas of their business.