About
kenbun. Real-time lead scoring your whole revenue team will actually trust.
Most lead scoring tools hand you a number and dare you to believe it. A lead shows up as an 87, your SDR asks why, and the honest answer is "the model decided." So the score becomes wallpaper, present on every record, trusted by no one. Marketing can't defend it, sales won't act on it, and the expensive "AI scoring" you bought quietly turns into a column people scroll past.
kenbun exists to end that. It's the real-time behavioral intelligence layer that scores every lead and account the instant they act, and it shows its work on all of it. Open any lead and you'll see exactly which sessions, pages, and signals moved the score, in what direction, by how much, and when. No data-science degree required to read it. When a rep asks "why is this an A?", you have a real answer instead of a shrug.
Speed is the other half of the story. Scoring that runs overnight tells you about a buying window after it's closed. kenbun reacts in real time: when a prospect circles back, hits your pricing page twice, and reopens the demo, kenbun detects the surge as it's happening and pushes it straight into Slack and Microsoft Teams, where your reps already live. The moment to reach out is measured in hours, not in your next batch job. The deals you lose are almost never the ones you scored wrong. They're the ones you scored too late.
What makes kenbun hard to walk away from is that it learns your funnel, not a generic template. Surge windows, decay curves, and rule weights tune to your actual conversions, built on your own behavioral history, a dataset that gets richer and more accurate the longer you run it. Every score is fully auditable: complete event timelines, score diffs, and versioned rules on record, so you can explain any number to a skeptical AE or a CFO reviewing pipeline. That's the difference between a dashboard and a decision-making system.
kenbun connects deep into the stack you already run: HubSpot, Salesforce, your web events, Slack, and Teams, so it strengthens your workflow instead of adding another tab nobody opens. We won't claim a single magic number replaces human judgment, and we're not the cheapest option on the shelf. What we are is transparent enough that your entire team finally believes the score.
See your real leads scored and explained, end to end. Start free, import in one click, and keep the stack you already have.