About
Ferguson reads your landing or product page the way a sharp, skeptical visitor would, then tells you exactly what's quietly costing you sign-ups or sales and what to do about it.
Give it a URL and it fetches the live page, reads it the way a real visitor would (not just the copy, the actual rendered page, including load time and mobile rendering), and runs it against a fixed set of conversion and UX principles: clarity of the offer, a single clear call to action, specific claims over vague ones, social proof, objection handling, urgency, post-CTA reassurance, and more.
What comes back isn't a generic checklist. You get:
A prioritized action plan, grouped by effort (quick win, medium, significant), so you know what to fix first
The actual rewritten copy in your brand's voice not just a note saying "fix this"
A scorecard of 12 fixed checks, including objective, measured ones like real page load time and mobile CTA visibility, not just the LLM's opinion
Audience analysis: who the page is speaking to, who it's quietly turning away, and why
Plus, every audit feeds a growing benchmark, so Ferguson can tell you what percentage of pages in your category share the same issue, and how your page compares. A single AI chat prompt starts cold every time, with no memory of any other page it's ever looked at. Ferguson doesn't.
Built for founders running traffic to a landing or pricing page, marketers and copywriters who want a sharp second opinion before shipping, and agencies who want a fast QA pass before a client page goes live.