About
LetterKing is a live, public leaderboard for newsletters. It gives independent newsletter creators a simple, transparent way to get in front of readers looking for something new to subscribe to.
Creators claim a spot by placing a bid starting at $10. The board is ordered by bid, so a higher bid moves a newsletter higher. Every position is public, so creators can see where they stand and what it takes to move up. Readers can browse the board for free and discover newsletters actively putting themselves forward.
The competition runs in three rounds of 30 days. Round 1 is live now. Each round is a qualification stage, and the champion of Round 3 gets a permanent champion page and badge on LetterKing.
LetterKing supports creators on Substack, beehiiv, Ghost, Kit and self-hosted setups who want discovery without a big ad budget or a long wait for an algorithm. The rules are simple and visible: claim a position, defend it, or bid higher to climb. Browsing is free; creators bid from $10. Built by Prithvi C in Hyderabad, India.