About
Every business location has a different search footprint. Visibility can change from one neighborhood to another, competitors can dominate specific searches, and strong rankings don't always translate into customer inquiries.
Vicin gives local businesses and marketing teams a way to examine these differences using measurable search and marketing data.
Its Local Grid tracks Google Maps rankings across geographic points, revealing where a business appears in search results and which competitors occupy those positions. Users can compare competitor visibility, investigate keyword opportunities, review customer feedback, and identify gaps in backlinks and business citations.
Vicin also measures how businesses appear in AI-generated recommendations from ChatGPT, Gemini, Google AI Overviews, and Google AI Mode.
For a broader performance view, the platform connects Google Business Profile, Search Console, Analytics 4, and Google Ads. Users can examine search demand, website engagement, advertising costs, leads, and recorded conversions.
Business owners can use Vicin to understand their individual market, while agencies can compare multiple locations and investigate changes over time.
The platform includes SEO audits, market demographics, monthly comparisons, and forecasts that support marketing planning.
Vicin offers a 14-day free trial without a credit card. Paid plans start at $39 per month, with all product features included.